Year of Work _ 2006-7

 

The biggest Korean lottery Lotto, I worked with this client for more than 2years every month. My role was a designer and an art director for whole process of work such as making concept for problem solving, scamping for proposal, directing of photoshoot in studio, retouch images and design for ready to print.

 

Not sure it was true or not but according to the client, based on statistic, if the numbers of lotto is chosen by automatic numbering, the probability of win of the lotto was higher than self choice. So it needed to show the pleasrue of slef choice the number as the first poster. The second represents the face of changing when they confirm the number and the third one is like a joy of life after won Lotto.