Introduction
XPoint-23 is a sneakers reseller company based in Bandung, Indonesia. Mostly operating in the digital space, XPoint-23 edges in finding rare and unique sneaker drops. Thus, the versatile brand identity convey the company's nature of being an expert in any sector of the sneakers business.
Brand Logo
Conveying the strength and reliable customer satisfaction the brand is build with three founding principles. Trust, Satisfaction, Unique. Communicated through the three different layers that encapsulate the symbol of XPoint-23.
Typography
Resolve Sans is the typography that is chosen to present the personality of contemporary and underground sneaker business. The wide nature of the typeface helps to emphasis the brand's style that is always up to date with the news of sneakers and the subculture environment in general.
Colour
Inspired by the colour palette of Los Angeles Lakers as the compass the brand's philosophy, XPoint-23 strives for championing the quality of the products. Customers may ask any questions before buying to ensure their confidence in XPoint-23 items or purchases.
Pattern Variation
The pattern variation is used to present the different facades of XPoint-23. Mostly waves influenced pattern to communicate the dynamics of sneaker style, but it opens for any possibilities allowing the brand to be expressed in many ways and meaning.
Social Media & Marketing
Excelling at the forefront of sneakers reselling business, XPoint-23 marketing pushes the attractive visual presentations as the priority. Combining brand elements such as patterns and typography to achieve unlimited new approach while maintaining the core visuals.
Motion Treatment
The motion version makes use of the dynamic background the brand is adapting, allowing for endless styles of customization. Also to communicate the brand's dynamic presence in the fast paced sneakers business.
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