Mark Kong's profile

Nike Football "Ignite" Online Campaign

The last 1'12"

Ride on Nike's epical Arsenal VS Manchester United TV commercial featuring Fabregas, C. Ronaldo, Tevez and Bendtner ignite their game during the remaining additional time. Our creative idea "ignites" 4 different endings, followed by vaious collaborative artists' input, to complete their own storytelling in comic illustration. The "elaborative" endings were then widely discussed and elected by readers in social media.
The Last 1'12" - Fabregas version
Illustration by Li Chi Tat

The Last 1'12" - Tevez version
Illustration by Tsang Yat Tsuen
The Last 1'12" - C. Ronaldo version
Illustration by Lau Wen Kit
A collection of illustration arts that not only feature, but also express the passion of football players. The outcome is just stunning.

Creative Team: Mark Kong, Quentin Yeong, Gary Lam

Awards:
Gold at Kam Fan Media Awards
Silver at Longxi Catch Awards


Nike Football "Ignite" Online Campaign
Published:

Nike Football "Ignite" Online Campaign

A collection of illustration arts that not only feature, but also express the passion for football players. The outcome is just stunning.

Published: