Ada
A label that looks to the East.
For this private label destined for the Chinese market, the study of iconic and chromatic elements was central: in fact, the focus of the label is the ladybug which in China is a good omen and is considered the bearer of luck; gold and red accompany the meaning of the illustration as they are colors that express positive feelings for the target's culture. To further embellish the label, an embossed foil with tactigraphic paint was designed to make the composition vibrant and sensorial.
