Juice rebranding.

Objective: to make the design modern and save the link between the product design and the geographical location of the brand and raw material for this juice.

It was decided to give a large enough area for writing the uniqueness and usefulness of the juice and the same area for fruit.

The «Chelegbi» ornament and the painted mountains

takes us to the homeland of the pomegranate - Azerbaijan.

On the backside are written interesting facts about Azerbaijan and pomegranate, forcing buyers to contact with packaging and interact.

Also shown is a schematic map of Azerbaijan with the most famous architecture.

As a result, we have 2 similar designs of packages, dut different colors.

One of them black: fresh-pressed juice, second - juice from concentrate juice. So we made a difference in design owing to color.