Defence Force Recruiting “Your life, plus Army Reserve”
A beast of a campaign that literally consumed me for a couple of months. With 18 images captured over 9 days on location in the height of summer, it was the single most physically and mentally challenging jobs I’ve ever tackled. The concept has been seen before, but never attempted to be captured in this dynamic fashion. Every scene had its challenges, and I could not have done it without the sterling crew involved.
Client // Defence Force Recruiting (DFR)
Agency // VMLY&R
Ecd // Jake Barrow
Copywriter // Jack Harrison
Art director (stills) // Bryce Waters
Senior integrated producer // Aaron Rocca
Senior digital strategist // Josh Swingler
Agency // VMLY&R
Ecd // Jake Barrow
Copywriter // Jack Harrison
Art director (stills) // Bryce Waters
Senior integrated producer // Aaron Rocca
Senior digital strategist // Josh Swingler
Assistants: Klint Collier, Felipe Neves, Gerald Diel and Jeremy Graham
Production // Flint
Producer // Natalie Loveridge
Production // Flint
Producer // Natalie Loveridge
Standby props Simon Wray
Post: Limehouse creative www.limehousecreative.com
