Continental Tyres
Tyres for Life campaign microsite
Tyres for Life campaign microsite
The Tyres For Life web site aligns the Continental brand to the importance of tyre safety. It provides tyre safety information aimed at the UK consumer and has a series of videos presented by BTCC racer Fiona Leggate. The site forms Continental's first foray into Social Media, with content fed by popular community sites such as YouTube, Flickr and Scribd.
