Persija Jakarta is an Indonesian football club. This club in Jakarta is one of the oldest clubs in Indonesia. like the old clubs in Indonesia, Persija have a logo that is similar to their city government. this is unfortunate, because persija is a professional club at this time and has a big brand in Indonesia. Therefore, Persija should be separated from the relationship with the government, including in terms of the logo, and Persija should also upgrade to the current trend. this is the reason for my rebranding.
In this rebranding, I raised the theme Jakartans or Jakarta as an identity both for Persija and for people who live in Jakarta. Therefore Persija is not just a club but also an identity
and pride for the city of Jakarta as well as the people of Jakarta.
