D:60 | Intergrated Marketing Campaign (Re: Book Launch)

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THE BRIEF

A new newbie author is releasing his very first book entitled "Done in 60 Minutes." It is a self-help book that downplays the effects of the pandemic on society. This is for young professionals who are experiencing mental stress, anxiety and isolation. Author aims to tackle this in a lighthearted way.

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SITUATIONAL ANALYSIS

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THE PROBLEM

D:60 lacks the appeal and brand awareness as it is newly introduced to the market.

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TARGET MARKET

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STRATEGY

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BIG IDEA

The idea "readeem yourself" stems from the words redeem and read put together. With these two concepts combined, the idea that we want to share to the audience is that despite all of the bleakness surrounding our world with the pandemic in mind, there is still a chance of redemption for one's self with the process of reading. The redemption mentioned upon reading Done in 60 Minutes is the opportunity to uplift an individual from any recurring negative thoughts, providing solace within D:60's covers.

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TAGLINE

"To get there, together" as a tagline is created from the similar tone and letter usage of both words present. The main essence of this is to highlight the necessity of being together in order to get there—there being a place of betterment, both spiritually and mentally. Seeing as though there are social distancing restrictions present, being there together physically is not so much an option for most. Yet with the presence of Done in 60 Minutes, there is both comfort and companionship provided within its covers for readers of all backgrounds.

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EXECUTIONS

NOTE: All materials are for integrated marketing campaign presentation purposes only. No real collaborations with the identities has transpired. The parties and organizations mentioned and seen have no affiliations with the book. All executions are made for academic purposes in partial fulfillment of requirements for ADVE30123.