TARGET - EVERY COLOUR YOU CAN DREAM OF
We were challenged with launching Target's new Summer Range during after shocks of the GFC.Our idea was to create some much needed optimism with a fantastical commercial using nothing but of Target's Summer product.
With the help of stop frame animation we created a memorable uplifting campaign to help dust off winter and welcome and bright and colourful Summer.
RESULTS:
An amazing 1.6 million views to date. $0 invested paid online media.
AWARDS:
2011 SILVER NEW YORK FESTIVALS
OTHER FUN DESIGN & FASHION WORK FOR TARGET
