There is a miraculous thing about COVID-19. It is something that nearly every person in the world is dealing with in one way or another. And because of that, it's something that connects us all. When you think about it, there are few phenomenons that effect everyone in the world. Many times, it's country-to-country, culture-to-culture, situation-to-situation. But COVID-19, as horrific as it is, connects the human race through loss, through the mourning of loved ones, through discoveries and lastly, through hope. 

We put out nearly 100 COVID-19-related videos this past year: how-to's, press conferences with up-to-date information, feature stories showing the organizations that were helping and many more. However, as the months ticked by and nearly all of our output was COVID-related, we noticed people becoming oversaturated with information. 

In order to bring people back into our information realm (since it was so important to keep our constituents and residents tuned in with the latest health and safety information) we decided to create a video that focused on them. We put out a request on our social platforms asking our residents to send us in videos and pictures of the ways in which they were staying resilient during this time. 

We were flooded with emails and used the organic content to create this short-form documentary above as a way to thank our residents, the everyday heroes of our city, who helped us by helping each other. 

We learned that by engaging our residents across our social platforms and giving them reason to tune in and look for their pictures and their stories represented, they were brought back into our information realm. In addition, we hoped this video served as a unifying message to our communities, letting them know that we would continue to serve hope through screens, through windows and through any virtual means possible.