Sheffield Branded Awareness Campaign
(Sheffield City Council Rebrand)
The core value of this project was to create a branded awareness campaign to help revitalise the image of Sheffield in a new and more modern light (moving away from it's industrial past). The idea was to rebrand and showcase Sheffield as a hub for creative independent business which is becoming a role model city for technological, artistic and environmental advancements.
In order to achieve this I have had to keep a neutral theme to apply to the masses in a bid to increase footfall from a wide variety of people both inside and outside of Sheffield. A neutral theme with a very much needed rebrand has allowed the project to expand on what Sheffield has to offer in a more fun, vibrant and sustainable way.
Logo Development
