The very nature of this campaign was audial. By taking the 4 main components of music; the Beat, Melody, Lyric, and Effect - we created 40 unique phrases that when put together, worked in 1000’s of combinations - creating over 10,000 songs.

We put these phrases on our Coke cans so that when consumers simply repeated and combined them, they created all the sounds needed to make music without any instruments.

These phrases included ones that only an ice-cold Coke can make - those iconic sounds that have become synonymous with Coca-Cola, like a delicious Coke being opened (Tsss), poured into a glass (Psheeew) and enjoyed (Aaaah).

Each BeatCan took you to a tutorial that not only taught you the sound, but showed how you could make music with your crew, by combining the 4 different elements together.

Translation. Provide a full English translation of any audio.

NA

Cultural / Context information for the jury

Music is powerful. It lifts our mood and brings us together. At Coca-Cola, we know a little something about the power of music. So, when the world stopped and the music stopped, we found a way to bring the beat back.

This thinking led to The Coca-Cola BeatCan. The campaign that inspired 1000’s of songs without a single instrument.