Prometheus
Fűtéstechnikai Kft.
(fictive project)
The Client
Prometheus is an international market manufacturing and partly Hungarian owned company.
They produce hypermodern high-tech (programmable, smartphone controlled, economic) and high value-added boilers.
With EU support they have built a new larger production hall and now they want to increase the number of their employees. With the development of the company they also want to renew the brand identity.
Project goals
• New logo design for a high-tech company which key word is innovation
• The client didn't want any connection with the previous brand: "start with a clean slate"
• Presenting the logo in context by providing real-life scenarios and mock-ups
• Invitation card design for the opening ceremony of the newly-constructed production hall
• Farewell gift ideas for the event
Solution
In Greek mythology, Prometheus was a Titan who defies the gods by stealing fire and giving it to humanity as civilization. The first finger ring is attached to his name which is designed in the logo with the fire flame. For the elegant appearance I chose two shades of red, the vibrant one with a darker warm maroon. The logo appears both on the back of business card and on the invitation in one color with stamped foil which mirrors the high quality of their products.
Farewell gift
At the end of event all the guests get a luxurious packaged hand poured masculine scented
cedarwood & tobacco soy candle with a unique fantasy name made by a Hungarian candle manufacture.
