New Distribution Capability
What is NDC?
NDC stands for the New Distribution Capability, which is necessarily an XML standard, organize by the International Air Transportation Association (IATA) to grant airline service providers to distribute rich content and ancillaries to their customers.
A new protocol using XML grant for distribute rich content and ancillaries directly to online travel agencies, GDSs, and travel management companies via a set of standard APIs, used in the travel industry. Additionally, XML is much more flexible and updatable.
NDC - A win-win for Travel Agencies and Airlines
New Distribution Capability is the new XML standard created by IATA, providing airlines to deliver ancillaries and rich content to intermediaries such as Online Travel Agencies (OTAs), Global Distribution Systems (GDSs) and Travel Management Companies (TMCs).
The NDC program
NDC (New Distribution Capability) is a travel industry-supported program (NDC Program) launched by IATA for the development and market acceptance of a new, XML-based data transmission standard (NDC Standard).
The NDC Standard builds up the capability of communications between airlines and travel agents.
The NDC Standard is open to any third party, intermediary, IT provider or non-IATA member, to realize and use.
The NDC Standard empower the travel industry to transform the way air products are retailed to corporations, convenience and business travelers, by addressing the industry’s current distribution limitations:
Product differentiation and time-to-market
Approach to full and rich air content
Transparent shopping involvement
Why the Need for New Distribution Capability?
Travelport approved the need of airlines to display their deep range of airfares and ancillaries in a collective, personalized and engaging way for indirect sales, similar to the way it is conferred on their websites. Also, the aspiration of airlines to have more control over their content and to develop their sales capacity led to the commitment for NDC in the travel industry.
Promote by the airline trade association, International Airline Transport Association (IATA), the New Distribution Capability (NDC) is an XML-based data transmission standard that empower airlines to expand how they retail inventory, including the display of rich content and personalized offer wrap.
Sabre’s NDC-enabled, REST/ JSON-based APIs support the shopping, booking and fulfillment of NDC content via a new offer and order model. It provides personalized shopping involvement and approach to customer information.
Currently, most of the customer personal data remain in the hands of middlemen, OTAs and GDSs. This means that airlines get just basic advice about their clients, which doesn’t grant for personalizing the shopping involvement, the thing that has become a standard in modern travel eCommerce. The NDC standard’s goal is to contribute airlines with direct advice about their customers.
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