A microsite looking for the loudest people on the world was created. To participate you just needed to scream to the microphone on your computer. Depending on your power, the website rattled, cracked or burst into pieces. The loudest around the world were entered to win Sony Ericsson’s phones and accessories.
Rich Media and standard traffic drivers, directed consumers to participate in the experience.
Finally ATL and BTL toolkits supported the concept and also drove consumers to find out more online and participate.
