A viral video throughout Latin America of girls fighting over who would blow the birthday cake at a party was the trigger for the most impactful real time post in the history of Durex's Facebook and Instagram pages. From this idea I rescue the ideal timing to launch an idea that did not use with the image of girls (being minors this is a very sensitive issue), a copy in "communiqué" format and an art that at first glance let us know what we were talking about. 

The post became a trend not only on the Durex Central America and Dominican Republic page, but also reached markets such as Colombia, Uruguay, Argentina, Mexico and Peru, to the point of reaching almost 9 million people, without a dollar of advertising. That's the power of a good idea, at the right time.