About Facet
Facet is an AI-native platform for automating photo and video production, used by 3000+ creatives at 200+ companies. Facet works by decomposing images and videos in human terms: lighting, color, composition, and content, powering interactive editing that goes beyond inert blocks of pixels. As a creative tool, Facet is fluent in the language of professional-grade, non-destructive editing, and is compatible with existing tools like Photoshop and Capture One. Unlike existing tools, however, every Facet project contains a custom API endpoint that automatically converts high-end creative work into an automated content production pipeline that can be plugged in directly to your CMS, CDN, or ad server. Put simply, using image understanding as a bridge, Facet empowers artists to scale their production workloads to meet the demands of modern creative operations and marketing teams.
