INSIGHT

Remember that line by Badshah, the famous bollywood song?

Yes! That line ‘Teacher ke lecture yaad nahi, par gaane saare yaad hain!’

And there is some science to it as well! We do remember songs better as they are more fun and easy than just boring formulas or dates!

IDEA- #THEMAZZAFORMULA

The idea is to make parents and children aware about Vedantu’s unique fun learning techniques.

So, we turn the boring formulas and history lessons into popular catchy bollywood song tunes to  demonstrate that children learn better when having fun and therefore Vedantu!

EXECUTION

• Social experiment: Children from 6th to 12th standard are given songs and along with formulas/study stuff. The conclusion: children remember songs better.

• Formula Songs: We recreate famous Bollywood songs with lyrics which are formulas or other academic stuff like history etc.

• A digital video with Vedantu teachers performing these songs

• Songs are played on high frequency on radio and promoted and performed by our RJs

• Vedantu Teachers talk about the unique learning ideas of the app.