CHANNEL IDENTS 2021
Client / Discovery Inc.
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"Celebrating whole-hearted people,
the do-ers,the go-getters and true believers"
Working in close partnership with our friends at Discovery Creative, Ink and Giants has conceived and created a set of new idents for Really Channel as part of the rebrand of their lifestyle and entertainment FTA channels.
The brief called for a “more alive, energizing, warm and uplifting look and feel" to the idents that would capture the variety of genres from the channel as well as the positive, whole-hearted attitude that ties them together.
THE IDENTS
Really is a channel that celebrates whole-hearted people - from ghost hunters to a medic or lifeboat rescue hero. They have a sense of purpose, of mission, of faith and they act on the courage of their convictions. They are the heart of the channel. However, featuring real people in the idents was not an option this time around and so we were tasked to develop a concept that will still celebrate that spirit.
Inspired by the different types of professions in the shows, each ident features the tools of the trades of the characters and determinedly make their way towards the Really logo, their natural home. Occasionally held up, but eventually overcoming those challenges along the way.
With the current pandemic situation and live-action being out of the picture, we took on the challenge of doing full CG execution to bring these idents to life.
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GLOW IDENT
“Glow” is about light source.
This ident is inspired by the idea of a "search mission" which is a common theme across several programmes in Really - from emergency & rescue to paranormal and bargain hunt.
PROGRAMME GENRES: Bargain hunting, Medical, Emergency and Rescue, DIY/Renovation, Paranormal
ROPEWORK IDENT
“Ropework” represents the characters’ determination in accomplishing their goals. The items featured in this ident are meant to strive harder being in a rough environment in order to reach the logo.
PROGRAMME GENRES: Blue light, Emergency and Rescue, DIY/Renovation, Bargain Hunt
TUMBLE IDENT
“Tumble” is all about the little items that, at first, seem irrelevant but are key in holding everything together.
This ident highlights the channel’s uplifting personality.
This ident highlights the channel’s uplifting personality.
PROGRAMME GENRES: Bargain hunting, DIY/Renovation
INSTRUMENTS IDENT
“Instruments” features objects that represent the expertise of the characters in the programmes.
PROGRAMME GENRES: Medical, DIY/Renovation, Emergency and Rescue
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R&D
Unused styleframes from early design development
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CREDITS
Client - Discovery Inc. & Really Channel
Agency - Discovery Creative
Creative Studio - Ink and Giants Studio
Audio - Unit
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DISCOVERY CREATIVE
CD - Robin Garnett
Design-Lead - Vijay Logan
Producer - Jane St Clair-George
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INK AND GIANTS STUDIO
Creative Director - Dianne Dela Torre
Design Director - Dave Whatley
Creative and Storyboard Artist - Peter Dobes
Producer - Georgina Mavrommatis
Design & Animation - Dave Whatley, Dianne Dela Torre, Peter Dobes, Luke Busby
Lighting & Render - Dianne Dela Torre
Compositing - Dave Whatley, Dianne Dela Torre
Design Director - Dave Whatley
Creative and Storyboard Artist - Peter Dobes
Producer - Georgina Mavrommatis
Design & Animation - Dave Whatley, Dianne Dela Torre, Peter Dobes, Luke Busby
Lighting & Render - Dianne Dela Torre
Compositing - Dave Whatley, Dianne Dela Torre
THANK YOU
