RETAIL& DIGITAL MARKETING

•

TRENDER MARKETING

TRENDER is a Mexican shoe brand, based on trend and fashion for young people.

RETAIL

With 19 stores in the main shopping centers of the country. The visual strategy for the communication of the seasons was developed: Spring-Summer and Autumn-Winter as annual campaigns.

SHOOTING CAMPAIGNS

Spring -Summer

Autumn- Winter

RELEVANT CAMPAIGNS

San Valentin

The strategy of the February campaign is related to Saint Valentine, a campaign that invited the user to find match with you favorite product. The sale increased up to 55%.

Buen Fin

One of the most successful campaigns, with a 5.6% in-store attraction despite the pandemic. Successful sale of up to 85% increase in sales in this season.

Christmas

Point of Sale Activation with Blend Portals

With the aim of attracting new users and as a pretext for the spring, the in-store activation was carried out, in which popsicles were given as gifts, which contained an extra discount for the consumer.

ONLINE STORE & MEDIA CAMPAIGNS (FB, INSTAGRAM, GOOGLE ADS)

Migration of the new shopify platform, achieving better purchase conversions and user experience. Achieving increase sales up to 85%.

Success campaigns

Sales

New Silhouette Impulse

All Fashion Sale

Back to home school

SOCIAL MEDIA

Instagram

The social media strategy is based on getting a follower and potential consumers of the brand, making lifestyle content of the brand, so that our audience identifies and becomes one of their favorite brands.

Achieving the growth of social networks:

Instagram from 46K to 68K

Facebook: 192,901 likes to 206,661 likes

Organically in a year.

Public Relations and Influencers

Public relations that match the DNA of Trender, achieving stories, looks and unboxing of different celebrities to expose the brand on social networks and reach.