Conducted an evaluation of the NIKE website to get a better understanding of how customers interacted with the customizable feature, NIKEiD.
Contributions: Operationalize Concerns, Expert Review, User Recruitment, Design Tasks + Data Record Sheets, Pilot Test, Plan + Conduct & Analyse Usability Test, Conduct Interviews, Make Recommendations and Write Report.
Operationalized Concerns
The first step was to operationalize the concerns into measurable goals.
Designed Usability Test
- Created data record sheets
- Designed tasks
- Created consent forms
- Piloted with 2 users
Conducted Usability Test
Conducted the Usability test with another 9 users.
Gathered Data and Analyzed it
For each participant the following data was gathered:
- Pre and Post interview
- 4 tasks (2 tasks for the NIKE website and the other 2 for Competitors)
- Answers to predefined questions while performing tasks
- 3 questionnaires (one for each: NIKE, adidas and reebok)
- 4 tasks (2 tasks for the NIKE website and the other 2 for Competitors)
- Answers to predefined questions while performing tasks
- 3 questionnaires (one for each: NIKE, adidas and reebok)
A cross section is shown below.
Reported Usability Findings & Made Recommendations
A number of usability findings were observed from the user testing. A cross section is shown below with recommendations.
Redesign of NIKEiD
A redesign was recommended for the NIKEiD customization feature.
The dashboard and shoe should be interlinked.
The participant clicks on one of the name - it highlights.
All the other names and markers disappear. Only that filters dashboard pops up and the participant can customize that area of the shoe.
The participant can click the ‘Hide features’ button and all the filters will disappear (in the next picture you can see a clean shoe).
Participant can click on the shoe areas to see all the filters. They can also click on undo and redo to go back and forth the process to have better control.
