Amnesty International — WRITE FOR RIGHTS
Key to the freedom
Aim of this campaign for Amnesty International was to inform public about wide petition action. Essence of its message was to touch people’s emotions and explain that the action involves writing a traditional letter instead of signing online petition sheet. Communication is based on the idea that even an ordinary pencil has potential to become „Key to the freedom“ and can save human lives.
Credits
Creative Direction: Jan Lesák, Kuba Novák
Art Direction: Jan Lesák
3D Artist: Andrej Gémeš
Designer: Denisa Tomanová, Simona Pohlová
Account Director: Adéla Marešová
