Brief: Create and deliver the brand identity and strategy for the challenge in order to acquire student submissions and generate public interest.

Specifications: The TSH Changemakers Challenge is a competition whereby students are challenged to form a team and work on a business case of a (social) enterprise that solves a societal problem.

Solution: In order to engage more student and generate awareness, together with the project manager and the PR manager, we’ve created a new strategy including a new look and feel and communication across universities to attract more interest in the social cause.

We used the new identity to emphasise the main topics of this year on Instagram by showcasing the business owners behind the challenges. On top of it we created a full email communication, posters, postcards and handbook to support our communication plan.

Concept: Start a revolution.
Tools: Photoshop, Illustrator, InDesign, After Effect.
Commitment: Concept, Creative Direction, Art Direction.
Client: The Student Hotel.