Concept:
Free for Everyone
NO MATTER WHO YOU ARE, THERE IS A FREE PHONE FOR YOU
When we say everyone, what do we really mean?
Are we saying that all new customers get a free phone?
Does it include existing users?
Is there a free phone for people named Walter?
What about pirates with wooden legs?
With this concept, we’ll have fun creating posts that play with the idea of Everyone.
From robots to people named Fred, we’ll let everyone know that there’s a phone with their name on it.