Originally designed to track inventory, QR codes are scannable barcodes that can redirect users to take a specified action or take them to a designated website. When QR codes were first introduced in a marketing capacity, it became clear they were ahead of their time. Now, however, with QR codes considered somewhat ubiquitous, smartphones possessing intrinsic QR scanning technology, and an estimated 11 million households scanning QR codes this year, the marketing potential of the QR code has exploded. Here are a few ways businesses can utilize this technology.
Redirection
When a user scans a QR code, one of the most popular and measurable paths taken entails directing the user to a business’ website, social media account, review page, or other relevant sites. This practice is efficient for the user as it eliminates the process required to access and navigate the pages. It also benefits the business by expediting the process of attracting consumers and driving traffic.
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