Problem: to reposition the brand Norton Motorcycles, so as to make it relevant to women who were 50 yrs old in UK.
Strategy: to reach audience on highways and magazines for the specific age group.
Product Truth: Sports bikes with retro styling.
Analogy: Norton gives the same 'rush' and feel to a woman as a Botox Shot does.
Proposition: Norton is the new Botox.
Done in a team of 2, Key influencer in Concept Ideation and design.
Done in a team of 2, Key influencer in Concept Ideation and design.
Working further on the persuasion project and working on a combination of Copy and Visual Communication.
