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Nike 'Give Blood' Superfly - Virtual Concept

Nike 'Give Blood' Mercurial Superfly VII - Virtual Concept. With football we can change the world... lately I've been standing by global issues and today I stand up for something good that need's attention. Today's post is about giving blood. Every 2 seconds in the US someone needs blood and approx 36,000 units of red blood cells are needed every single day. Only 4% of the population donate blood every year. 

If you are fit and healthy and aged between 17 and 66 you can give blood! Cristiano Ronaldo most notably has avoided getting any tattoos so he can give blood every year. Save lives by giving blood.

The Superfly itself grabs attention featuring a blood red graphic across it's lateral while the collar and laces are kept clean with a white coat. The number two is used on the collar tag to represent every 2 seconds someone needs blood. Flipping the boot over to the chassis we see the iconic forefoot dipped in matte black and red while the heel remains white to flow on from the upper. The hand marks represents the need for more blood donated globally.
Nike 'Give Blood' Superfly - Virtual Concept
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Nike 'Give Blood' Superfly - Virtual Concept

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