The Brief: Create a social responsibility campaign.
The Challenge: Through change, passion, individuality and self-expression; one is promised a brand that has constant innovation and keeps up with the trend. The user is guaranteed a unique and personal brand.
The Concept: The Diesel campaign; ‘go with the flaw’ was created to show the user that one mustn’t worry about their flaws, instead they must embrace it.
Outdoor - Poster covered by graffiti
Print - Billboard ad
Digital - Social Media post
