This was designed for my Intermediate Image class, we were instructed with designing an advertising campaign for a festival of our choice. I chose Sundance Film Festival because of its love of film and respect it gives for film creators. I was inspired by the location for Sundance Film Festival which is Park City, Utah. I wanted to convey the mountains that are near there. In the past, Sundance Film Festival have gone a minimalist style, however, I designed the campaign with more complex style. With the complex style, I decided to add textures, elements, etc. Below, you will see different elements for the Sundance Film Festival 2021 campaign. I hope you enjoy this campaign and leave a like if you do!