Social media campaign:
Sharing mental health supports for teens
These illustrations were part of a fictional social media campaign for an organization called Spark, created by Karlee Frank and myself. The illustrations go on the front of square cards that would be available in schools and recreation facilities, and have links to get teens started in finding mental health support. The illustrations were done with a bright, playful, gender neutral style with the intention of teens wanting to keep them as a piece of artwork rather than toss them away and forget about the resources when they need them.
Additionally, we wanted to create an AR filter on Snapchat that would animate the illustrations and provide a link to the Spark website where teens could find a wealth of wellness resources. We proposed that because teens enjoy novel experiences and spend a large amount of time on their phones the Snapchat filter would be a more effective strategy to get them to these resources as opposed to regular business cards or pamphlets with a website listed.
