TSUBAKI KL x AAD x MLD Kaohsiung - Red Packet 2020
Most Chinese ‘angpao’, or red packet, comes in red colour. For year 2020, Tsubaki boldly breaks the traditional mark without changing the customary Chinese New Year traditions and culture by issuing a signature ‘angpao’ in another colour: dark green.
The signature ‘angpao’ has an abstract graphic design in addition to the new choice of colour. The idea behind such design and colour is that the ‘angpao’ does not necessarily need to be stamped in red to be auspicious, and the Year of the Rat should bring about a change of mentality to people. Just like the versatile rat itself, the graphic art on the ‘angpao’ has abstract and flexible patterns – but hides a favourable message: XXXXX – literally translated as the Golden Rat brings about prosperity and happiness.
The signature ‘angpao’ has a hallmark rat’s head on the cover for the Year of the Rat – a breakaway from the other traditional red packets of the year.
Client / MLD Kaohsiung
Organizer / AAD
Designer / Jay Lim
Finishing / Red stamping + Embossing
Paper / Fancy emerald 150gsm
