Brand identity design for a fashion clothing brand. Including online and print media, website design, photography, packaging design and logo design. This project involves using minimalistic layouts, neutral tones and stylish photography. Expressing the natural and eco friendly mission of this company. Design that provides minimal damage to the environment, using eco-friendly printers with neutral tone colours and recycled and/or natural materials. 

The logo is designed with negative space in mind, removing elements of the letters without compromising the legibility of the letter or word. This illustrates the brand identity and mission of only creating fashion that is fit for purpose, safe for the environment and not unnecessarily excessive.

The location photography concept involving nature in every campaign, this summer campaign involving the beach and sand, keeping the natural tone of voice in their marketing design.

The website design concept, created using Adobe XD, considering user experience whilst maximising marketing and sales opportunities for the Brand. Using location photography to enhance their online brand voice and illustrate their high quality products and service.