Marianna Pataki's profile

Immunity TEA - branding identity AI dailychallenge

Immunity tea branding
Adobe Illustrator daily creative challenges between August 17 and August 28.
My goal was to respond to the epidemic with a positive approach, therefore I created the IMMUNITY TEA brand. I myself am a tea person and I think there are many of us who cannot resist a cup of green or herbal tea. This custom type poster is intended to express quality and character.
Julia Masalska suggested these fonts: Livermore Script ATF and Gopher, which in my opinion are elegant and reliable fonts. Using them seemed to be the right choice to create a reliable brand.
This layout was designed to label a health drink. I wanted to keep it simple but playful.
The stickers provided a good opportunity to further develop the original logo and convey a simple but powerful message.
One step away from the rounded corner sticker was to design a series of tea bag labels for different flavors.
Using only T. for the branding pattern creates a sophisticated background for your prints, but I recommend the Tea pattern for wrapping paper.
Business cards represent the brand identity the most. It was not an easy decision to use coral, but in the end it proved to be a very distinctive color combination with greens.
The design of the t-shirt is very simple in order to preserve its unisex character.
The tea box was designed by using different layers, I thought that the hanging teabag label would make the overly disciplined packaging playful.
The social media campaign's main fun element is the logo placed on top of the teacup.
Thank you Julia Masalska for these inspiring challenges! Thank you Jack Watson and Colby Clites for mentoring this project!
Immunity TEA - branding identity AI dailychallenge
Published:

Immunity TEA - branding identity AI dailychallenge

Published: