Jeff Koons Exhibition
Designing ads and merchandise for a Jeff Koons exhibition can go a lot of different ways. For the sake of consistency of his most well-known works was chosen as an inspiration. The shapes and colours of these sculptures translate quite well in the design of posters and banners since they're flexible and could be utilized for different purposes.
The type treatment was also meant to be iconic and representative of the overall aesthetics of his works, especially in this case the Balloon Dog.
The type treatment was also meant to be iconic and representative of the overall aesthetics of his works, especially in this case the Balloon Dog.
