Chinese love to make a strong first impression. They want everyone to look at them and be impressed. The All-New Nissan Sentra is just the vehicle they need to get the attention they want. It helps them make a captivating first impression and make heads turn.
In this print ad, we also use culturally relevant Stone Lions as the visual/graphical element to make the ad more fun, energetic & resonate with the target. The stone lion statues are regarded as auspicious objects and can serve as guardians of households. Statues of guardian lions have traditionally stood in front of Chinese imperial palaces, homes, on bridges etc. The stone lions are indicators of a positive first impression. As when a guest enters the home through the lobby, they will first spot the stone lions.
Headline: “Nice to meet you. Get ready to be impressed!”
Body Copy:
The All-New Nissan Sentra creates the impression you want. Its elegant and refined styling with boomerang-shaped headlights with arresting LED accent lights are sure to make heads turn. But it's you who will make the real impression.
Frame 1: "Nice to meet you, get ready to be impressed! "
Frame 2: The All-New Nissan Sentra. Creates the impression you want
