Wrote and directed LOVE, HER which was our first brand film under my YouTube channel Weaver Films for the international app lettrs. "lettrs" is a writing app that emulates the long lost art of writing letters and connecting with people. It was the Google Play Best Android App of 2014.
Pre-production took around 4 months and we shot the entire film in 15 days.
The film was premiered at JWT in Manhattan and was screen in 20+ countries via the app. It eventually managed to get a lot more users to download the app.
A dedicated microsite was created. And a lot of press was done around the film including creating a special stamp collection using snapshots from the film. The stamps were used by writers on the app on their letters.
Shreya Chaudhary who starred in the film went on to star in the Amazon Prime show Bandish Bandits.
