Project Location:
Miami, Florida
Services:
Positioning, Brand Architecture, Brand Experience, Brand Identity, Messaging, Collateral Design, Digital Design, Brand Guidelines, Brand Photography
Our Approach:
Despite its rich history and Art Deco heritage, the Eden Roc experience is surprisingly contemporary. With unique brand partnerships, a renowned art collection, and F&B offerings by Malibu Farm and Nobu, it embodies the enigmatic spirit of Miami: local and international, lavish and casual, city style and beach-side attitude. Rather than rooting the brand in history, we identified its timeless truth and developed a brand identity and experience that brings Maimi’s Beach Cosmopolitan lifestyle to every Eden Roc guest.
