Karim Sherif's profile

Tropicana Juice TVC 2007 "Embace Life"

Everyday, life surprises us with new things we could learn and experience.
And the day usually starts with a cool glass of orange juice that enriches that morning. 
Our challenge was to remind consumers that the littlest things in life could mean so much, because every detail builds up to perfection and prosperity. 
Two different worlds, the world of an orange farmer and the world of our everyday Arab mother. 
How similar could they be ? Quite frankly, there is a lot in common. They both embrace life. 
 
Tropicana Juice TVC 2007 "Embace Life"
Published:

Tropicana Juice TVC 2007 "Embace Life"

Agency: DDB Dubai Creative Director: Adham Obeid Senior Copywriter/Screenwriter: Karim Sherif Senior Art Director: Issam Al Bouni Account Manager Read More

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