Digitain’s cutting edge Omni-channel betting software gives consumers infinite ways to bet on in-play events whilst having unlimited connectivity across any location. To promote this game changing technology we were asked to create a 2 minute promotional video to be used throughout their tradeshow program and across digital platforms.

Our concept of ‘Infinite reach’ created a dynamic combination of geometric shapes that formed endless, angular tunnels, immersing the audience in the experiential space with animated vanishing points. Sports people and typography interacted with these shapes to form a kinetic relationship between the technology and the subject matter.