"NEXT" is a new pharma product (painkiller) focused on young audience, especially young men.
Idea: Feel sensation instead of pain.
Solution: We filmed some shorts about pain, inspired by gangster movies, and on their basis, we created an interactive quest, where the user himself managed the action.
Using 360-degree view technology, the user needed to find a pack of “Next” within the movie. Depending on whether he finds it, the principal character experienced either pain or pleasant sensation.
It is possible to pass from the storyline to one of four series with assignments, and then to one of probable final versions. Non-linear story with eight various conclusions made the user turn to the game again and again.
In the end of every assignment, the user got a password. When finding out a pack in all parts of the quest, it was possible to assemble the code and get into the bonus finale.
In this part, the user’s geographical location by IP address was determined correct to the street, and the map with his location mark became a part of the storyline.
