The main challenge was to find a name for this small high-end shop located in Verdun, one of the most prestigious areas in Beirut, Lebanon. The shop is open 24/7 and will cater to you whatever you wish to have, from coffee and croissant in the morning to grocery goods to daily dishes, juices, sandwiches, etc.
What we did was that we removed all the mentioned items above and kept "etcetera" and that was the name.